Fracking company teams up with Susan G. Komen, introduces pink drill bits “for the cure”

The gruesome reality of Komen’s “Bit for the Cure” campaign also comes amid revelations that California’s aquifers have been poisoned by billions of gallons of fracking wastewater:

By MintPress News Desk | October 10, 2014

Susan G. Komen walkers geared up for the first day of the breast cancer awareness marathon Aug. 9, 2013. (Photo/Susan G. Komen® via Flickr)

Susan G. Komen walkers geared up for the first day of the breast cancer awareness marathon Aug. 9, 2013. (Photo/Susan G. Komen® via Flickr)

Two years ago, the breast cancer organization Susan G. Komen for the Cure came desperately close to exploding itself when it announced that it was cancelling its grants to Planned Parenthood for mammograms and other medical procedures vital to women’s health. All over the country, women raised seven shades of scalding Hell over Komen’s backward priorities, and the organization took a fierce fundraising hit from which it is still attempting to recover.

Flash forward to this week, right in the middle of Breast Cancer Awareness Month, and Komen has once again stepped on a land mine it planted in its own path. In a PR move worthy of The Onion, it was announced this week that Komen has teamed up with Baker Hughes, one of the largest fracking concerns in the country, to paint 1,000 fracking drill bits pink in an effort they claimed will “serve as a reminder of the importance of supporting research, treatment, screening, and education to help find the cures for this disease.”

They’ve called it “Doing Our Bit for the Cure.” No, really.

The response was immediate and ferocious. The organization Breast Cancer Action denounced the Komen/Baker Hughes drill bit collaboration as “pinkwashing,” a term they originally coined which is defined as, “A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.”

Read more at Truthout MintPress News Desk Before You Buy Pink

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